Quick Project Info
-
Client - MachinesOnline Australia (with Charles) · machinesonline.com.au
-
Industry / Niche - Marketplace · New & Used Machinery · Australia
-
Services Provided -
- Listivo theme customization (Elementor)
- Custom “Save Search & Alerts” feature
- Dealer packages & subscriptions
- Listing workflow for private + dealer sellers
- Speed, caching & CDN setup
-
Tools / Tech Used -
WordPress
Listivo
Elementor
WooCommerce
Woo Subscriptions
Stripe
WP Rocket
Cloudflare CDN -
Completion Date - 2024–2025 (initial launch + iterations)
Project Overview
We built a national marketplace for **new & used machinery in Australia**. Sellers (dealers & private) can list equipment, buyers can filter by type/keyword/state, and users can **save searches** with email alerts when new machines match.
- Clean, mobile-first UX with Elementor.
- Dealer subscription plans with listing quotas.
- Private & dealer listings surfaced in one catalogue.
Key Challenge
- Extend **Listivo** beyond defaults (saved searches + alerts).
- Flexible **dealer packages** (monthly/annual, quotas, bumps).
- Performance at scale with media-heavy listings.
Your Solution
- Theme Customization: Elementor templates for Listing, Archive, Dealer Profile, Pricing, and Onboarding.
- Saved Search & Alerts: custom endpoint + UI to store filters; WP-Cron job checks new listings and emails subscribers.
- Dealer Packages: WooCommerce Subscriptions + roles/quotas (listings, featured, bump-ups) with Stripe checkout.
- Geo & Taxonomy Filters: state/region, condition (New/Used), category, price range, keywords.
- Performance: image WebP + lazyload, cache rules, Cloudflare CDN, and query optimizations.
Result: a scalable marketplace experience with proactive buyer notifications and clear monetization for dealers.
Key Features Implemented
Saved Searches
One-click save from any results page; manage/edit in dashboard; instant/ daily/weekly email alerts.
Dealer Subscriptions
Tiered plans with listing quotas, featured slots, and bumps; renewals via Woo Subscriptions.
Listing Workflow
Guided add-listing form, moderation queue, and structured specs for equipment.
Speed & SEO
Schema for products/listings, clean URLs, and fast TTFB with CDN + caching.
Email Alerts
Template-based emails with unsubscribe & per-search frequency control.
Results / Outcome
- Dealers list machines faster; buyers get timely alerts.
- Subscriptions create recurring revenue with low support overhead.
- Stable performance on image-heavy category pages.
Client Note
“The saved searches and dealer packages are exactly what we needed. Smooth launch, clear UX, and strong performance.”
★★★★★
Your Role
- Lead WordPress & Marketplace Developer
- Theme/Plugin architecture & custom features
- Payment & subscription integration
Key Learnings
- Custom endpoints + WP-Cron keep alerts reliable and lightweight.
- Quotas/roles mapped to Woo Subscriptions simplify dealer management.
- Cache strategy and media optimization are critical for listing sites.
Need a listing marketplace like this?
Custom search saves, dealer plans, secure payments, and fast performance.