Quick Project Info
- Client
- MOOR NYC · Luxury Pet Accessories · moornyc.com
- Industry / Niche
- E-commerce · Pet Lifestyle · Minimal Luxury Branding
- Services Provided
-
- Full WooCommerce Redesign (from basic theme)
- Pixel-Perfect Mockup Implementation
- Custom Video Hero with Overlay Logo & CTAs
- Advanced Hover Effects & Gallery Image Swap
- Custom Typography (Antique Legacy + 200px tracking)
- External Amazon Product Links
- Performance & Mobile-First Optimization
- Live Screen-Share Revisions (7+ hours of calls)
- Tools / Tech Used
-
WordPress
WooCommerce
Astra + Elementor Pro
Custom CSS/JS
Rank Math SEO
Hostinger - Completion Date
- November 2025
Project Overview
Client wanted to transform a simple 3-product WooCommerce store into a high-end, minimalist luxury pet brand. Provided a detailed mockup + video assets and expected near 100% visual accuracy — all on a tight budget.
- 90%+ match to client’s design vision
- Full-width background video hero with overlay elements
- Custom hover animations and product behavior
- External “Buy on Amazon” workflow
Key Challenges
- Achieving bespoke design using only Astra + Elementor (no premium theme)
- Heavy custom interactions (hover overlays, image swap, video header)
- Balancing luxury feel with fast loading times
- Extensive real-time revision rounds while staying profitable
Solution
- Foundation: Used lightweight Astra + Elementor Pro as the base.
- Custom Build: Hand-coded video hero, hover effects, product grid, and single product layout with CSS/JS.
- Branding: Converted and implemented custom Antique Legacy font with exact spacing.
- Performance: Lazy-loaded video, WebP images, minimal plugins, aggressive caching.
- Collaboration: 7+ hours of live screen-share calls to nail every detail in real time.
- Final Polish: About page story section, Amazon links, favicon, mobile refinements.
Delivered a luxury-feeling e-commerce experience that looks fully custom — while staying fast, manageable, and within budget.
Key Features
Full-Width Video Hero
Background video with centered logo + CTA overlay
Custom Hover Overlays
Darken + reveal text on product hover
Gallery Image Swap
Main image changes on thumbnail hover
Perfect Typography
Custom font + 200px letter-spacing exactly as mockup
Blazing Fast
Optimized assets → under 2s load even with video
Flawless Mobile UX
Fully tailored responsive behavior
Results
5★
+ Generous Tip
90%+
Design Accuracy
Live
Zero Downtime
Repeat
Future Work Confirmed
- Client said: “Looks super good!” and left a big tip
- All custom interactions delivered as requested
- Site launched perfectly with zero issues
- Client already planning next projects together
See Live Site
Experience the minimal luxury pet store we built.