Quick Project Info
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Client - RC Legal (public)
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Industry / Niche - Legal Services
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Services Provided -
- WordPress Development
- SEO Optimization
- Speed Optimization (90+ PSI)
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Tools / Tech Used -
WordPress
Elementor Pro
WP Rocket
Imagify
Cloudflare CDN -
Completion Date - July 2025
Project Overview
The client wanted a modern, trustworthy website that loads fast on mobile and ranks better for “family lawyer in Sydney.”
- Clean, professional UI aligned with brand.
- Improve Core Web Vitals & PageSpeed.
- SEO-friendly structure with service area pages.
Key Challenge
- Outdated design and confusing navigation.
- Slow load times (PSI mobile 52) and heavy images.
- Thin content & weak on-page SEO.
Your Solution
- Information Architecture: restructured menu, service hubs, FAQs.
- Design & Build: Elementor Pro components with reusable templates.
- Performance: WebP, lazyloading, cache rules, CDN.
- SEO: schema, internal links, meta titles/descriptions.
- QA & Launch: device testing, redirects, analytics & GSC setup.
Unique value: custom “Practice Area Cards” widget and location-aware CTA bar.
Key Features Implemented
Responsive Design
Mobile-first layout with touch-friendly components.
SEO Optimization
Structured content, schema, and better internal links.
90+ PageSpeed
Caching, CDNs and optimized media delivery.
Custom Widgets
Reusable Elementor widgets for speed and consistency.
WooCommerce
Optional store setup with secure checkout flows.
Results / Outcome
52 → 96
PSI (Mobile)
980ms → 220ms
TTFB
+37%
Organic Keywords
-28%
Bounce Rate
- Higher engagement on key service pages.
- Better lead quality via redesigned intake forms.
- Client satisfaction: 5★ review (see below).
Client Testimonial
“Professional, fast, and results-focused. Our site finally feels modern and we’re getting more qualified inquiries.”
★★★★★
Your Role
- Lead WordPress Developer & Project Manager.
- Performance & SEO implementation.
- Design system & component library in Elementor.
Key Learnings
- Early IA planning reduces rework during design.
- WebP + CDN delivers visible UX gains on mobile.
- Service-area content architecture improves local SEO.
Want a similar website? Let’s work together.
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