Quick Project Info
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Client - Zend Lease
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Industry / Niche - Automotive Leasing · Finance · Professional Services
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Services Provided -
- Brand Discovery & Creative Direction
- Logo Redesign (Classic & Realistic Aesthetic)
- Five Concept Mockups + Final Refinement
- Final Brand Assets Package (SVG, PNG, PDF, Black/White)
- Basic Brand Usage Guide (spacing, colors, typography)
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Tools / Tech Used -
Adobe Illustrator
Figma
Mockup Compositing
Brand Guidelines -
Completion Date - September 2025
Project Overview
Zend Lease needed a refreshed identity. Their previous logo felt too AI-like and didn’t convey trust or longevity. The brief asked for a realistic, classic, and professional logo suited to an automotive leasing brand.
- Move from “AI-generated” feel to timeless craftsmanship.
- Ensure legibility across signage, web, and print.
- Deliver versatile assets for dark/light contexts.
Key Challenge
- Mid-project, our primary designer fell sick; we rebalanced resources to keep timelines.
- Maintain quality and stakeholder confidence while iterating quickly.
- Provide enough directions without overwhelming the client.
Our Solution
- Discovery & Direction: Clarified values (trust, clarity, premium) and explored serif/sans wordmarks with subtle automotive cues.
- Concept Exploration: Produced 5 distinct mockups—variations on type weight, spacing, monogram vs. wordmark, and crest/icon options.
- Client Selection: Client chose one concept balancing classic typography with a refined emblem.
- Refinement: Tuned kerning, stroke contrast, and mark-to-type proportions; prepared small-size and single-color variants.
- Delivery: Packaged final assets (SVG, EPS, PDF, PNG), color codes, minimum clearspace, and usage tips.
Result: a trustworthy, classic logo that feels crafted—not generated—and scales across all brand touchpoints.
Key Features Implemented
Classic Typography
Elegant letterforms for longevity and premium perception.
Subtle Automotive Motif
Refined emblem that hints at motion without clichés.
Multi-Context Ready
Primary, mono, and small-size variants for web, print, and signage.
Complete Asset Kit
SVG/EPS/PDF/PNG, color specs, spacing, and quick usage guide.
Results / Outcome
- Client selected the preferred direction from 5 mockups.
- Delivered a classic, credible brand mark that avoids “AI-generated” feel.
- Provided a complete asset handover for immediate rollout.
Client Note
“We wanted a logo that felt classic and real—not AI. The team delivered multiple strong options, helped us pick the right one, and refined it perfectly. Professional and reliable from start to finish.”
★★★★★
Your Role
- Creative Direction & Project Management
- Concept Development & Client Workshops
- Final Artwork Production & Handover
Key Learnings
- Clear, classic typography quickly builds trust in finance categories.
- Backup resourcing keeps momentum when a designer is unavailable.
- Presenting 4–6 distinct directions helps clients choose with confidence.
Need a logo that feels crafted, not generated?
We design timeless, professional identities with clean files and clear usage guidance.